Automotive advertising agencies have been forced to take on additional
responsibilities in today's troubled economy. As the President of
national network of independent affiliated automotive advertising
agencies and the host of an auto industry social networking resource
portal I recently promoted the 2010 NADA Convention on my blog talk
radio show as a real world venue similar to the online resources that I
rely on to listen and learn and contribute to so I can presume to teach.
I
consider the NADA convention as a must attend event for automotive
advertising agencies, auto dealers, auto industry vendors and decision
makers that regularly tune in to listen and learn from the auto industry
experts regularly featured on various online resources. The NADA
Convention is the real world version of online social networking
communities focused on sharing best practices for the auto industry and a
perfect platform to make new friends and connect with old ones in both
the real and the virtual world.
The NADA Convention is a means to
stay ahead of the competition by learning about the new Internet
technologies and applications being introduced by the vendors and
speakers that will be featured at the convention. The 2010 NADA
Convention is being held in Orlando, Florida this February 12th. through
February 15th., 2010 at the Orlando Convention Center. Additional
information on the convention is available at their site -- NADA.Org --
and their online pre-registration savings of $50 -$75 has been extended
to January 27th., 2010. I strongly advise anyone seeking to survive in
today's consolidating auto industry to register before the deadline to
take advantage of the discount with the confidence that your investment
of your time and money will provide a R.O.I. that can't be duplicated by
any online auto industry-centric venue; including my own.
My
affiliated agencies are connected by a proprietary online
communication/distribution system I developed in December of 2001. I
designed the operating system that links this national network of
independent businesses as a means to leverage the resources of the
participating automotive advertising agencies, production partners and
select vendors to allow them to compete with national automotive
advertising agencies. The resulting savings in fixed and semi-variable
expenses coupled with access to a wide variety of production and
creative resources for the member agencies was made possible through
their use of several online technologies that were developed to support
the growing World Wide Web.
I reference this history as evidence
that I have practiced what I now preach. These same technologies must be
applied to the internal processes of auto dealerships to allow them to
survive in a consolidating auto industry. The combination of the
resulting efficiencies realized in technology enhanced selling systems
in brick and mortar auto dealerships integrated with their online
showrooms, and the newly developing applications being applied by
automotive advertising agencies to promote their auto dealer clients on
the Internet, is the key to profitability today and survival tomorrow.
The
NADA Convention allows auto industry vendors to present new cutting
edge applications to auto dealers and automotive advertising agencies
who are anxious to gain an advantage over the competition. More
importantly, in a consolidating auto industry auto dealers must sell
more for less to satisfy budget conscious and better educated online car
buyers and the technology being applied to sell vehicles on the
Internet Super Highway is the way to do it in a scalable and cost
effective manner!
The blog talk radio station featured on my
portal is another example of how a new technology platform can enhance
the reach and performance of an automotive advertising agency in today's
Internet driven marketplace. I use various blog talk radio shows as an
online communication system for my network to share best practices and
new vendor applications with site visitors surfing the web to get the
inside story on the auto industry. In addition, my shows attract new
vendors anxious to tell their story to the decision makers who follow me
on the World Wide Web which allows me to review cutting edge automotive
advertising applications before competing agencies know that they
exist.
Several vendor clients of mine were discovered during
their online reviews and most of them will be represented at the NADA
Convention. Why? Because the NADA Convention is the perfect real world
venue to launch new products and services and this year is no exception.
Automotive
advertising agencies know that they must apply cutting edge automotive
advertising technologies to their online marketing plans that integrate
with proven selling processes in their auto dealer clients' real and
virtual world showrooms but they don't know where to find them. Online
automotive advertising focused social networking sites provide an
excellent filter to find the newest and the best but the NADA Convention
is the place to see them all in one place and one time in an
environment where the decision makers from both the automotive
advertising agency and the vendor can sit across the table and work out
the best deal for both. After all, what are friends for!
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